The principal objective of Customer Relationship Management (CRM) is to grow a substantial amount of revenue, that will help in the development of a business. For that, what is needed is an effective tool that will be able to track prospective customers, each and every lead as well as sales opportunity, and take appropriate action whenever needed. This will in turn assist businesses to spend more time in selling products to the right customers with the help of a comprehensive social insight along with a complete set of marketing data and thus grow more revenue.
Salesforce, the famous CRM device, designed as well as developed by Salesforce.com, the noted San Francisco, California-based cloud-computing company, is ostensibly the best of its kind, having fulfilled all the ingredients of an effective CRM tool – so much so that company has been elected the most efficacious and innovative one, by the illustrious Forbes magazine.
What makes Salesforce, so effective as a CRM Tool?
Let us now discuss the qualities that make Salesforce such a wonderful as well as effective CRM device.
Salesforce is more customer centric
This is the most effective quality that makes it such an adored and accepted CRM tool today. The CRM applications as well as the mobile cloud-computing technology that the tool comes up with, make simultaneous tracking of customers along with budget, extremely easy. In fact, the device provides the most time-tested and accepted CRM solution that can be customized to meet the need of each and every business, irrespective of the niche. The cost effectiveness of the tool also contributes to its huge popularity to a significant extent. When it comes to the low-cost of the tool, it is mainly due to the fact that the tool follows a pay-as-you-go model.
Leadership Quality
Experts are of the opinion that Salesforce cloud is the best, when it comes to an on-demand CRM solution. The system comes up with a wide range of CRM applications that can be utilized by small, medium as well as corporate organizations, with maximum emphasis on support as well as sales.
Salesforce also offers vertical CRM solutions that are tailor made for wealth management, especially for the financial service sector. However, the partner network of Salesforce, AppExchange comes up with a wide range of solutions that are meant for other industry sectors as well. The applications are developed on a unique Force.com domain, which is a state of the art architecture, that provides increased quantifiability as well as flexibility to suit any business, irrespective of its size or scale of operations.
Uniqueness of Applications
The popularity of Salesforce can be attributed to the uniqueness of the applications the device comes up with. The apps are specifically designed to provide optimal sales management, marketing options, a seamless partnership relation management, along with a high quality customer service. All these aspects work in a perfect sync to help businesses manage customer accounts, track sales leads, opportunities, conduct and at the same time, monitor various marketing campaigns, provide post-sales service to the clients etc.
No Hardware or Software
This means, users will be able to make the tool up and running and influence their businesses in hardly any time. Salesforce applications help users in analytics as well as forecasting, contact and account management, generation of leads, sales opportunities, and most importantly, customization of the Sales Cloud to meet specific business needs.
Mobility
Mobility of Salesforce is another factor that contributes to its popularity. Because Salesforce is fully mobile, it encompasses every single touch point as well as the state of a customer Lifecycle. Hence, the tool helps in closing deals, logging in calls, irrespective of the location of the user.
Sales Activity Tracking option of the tool helps in updating customer information instantaneously to ensure that businesses are never caught off guard while dealing with a customer.
With all these value added features Salesforce is an extremely valuable tool that allows businesses to take care of as well as manage unlimited contact numbers, tasks, events, performance, reporting. What else do you need to manage your business? You can develop Salesforce application within allocated budgets and time schedules with the help of teams from Salesforce customisation company India.
We provide Salesforce application development services. If you would like to hire a Salesforce developer, please contact us Mindfire Solutions.
WEB DEVELOPMENT SERVICES 